Drawing inspiration from the Thirteenth Doctor’s outfit and reveal video, BBC Studios have launched a new campaign encouraging Doctor Who fans to get behind Jodie Whittaker as the role model we’ve all been waiting for!
#RaiseYourHoods recognises the Thirteenth Doctor’s hood as a symbol of strength, empowerment and solidarity. It doesn’t matter who you are, how you identify or where you come from – raising your hood makes you a supporter and creates an all-inclusive moment to celebrate everyone.
To support the campaign, simply take a selfie of you raising your hood for awesome people that you know and love. Then post your pic on the social media site of your choice, saying who you are raising your hood for and why they are awesome.
Finally, nominate a friend to take the challenge and add #RaiseYourHoods and #ItsAboutTime to support the cause. To link it back to Doctor Who, also include #ABCTV, #DoctorWho and tag @abctv.